The Three Things Every Mission Statement Must Reflect

A lot of companies struggle when creating their mission statement.

Author Peter F. Drucker provides the following good advice in one of my favorite book's of his, The Five Most Important Questions You Will Ever Ask About Your Organization:"

Every mission statement has to reflect three things:

• Opportunities
• Competence
• Commitment

In other words, he explains:

• What is our purpose?
• Why do we do what we do?
• What, in the end, do we want to be remembered for?

How well does your mission statement meet Drucker's recommended three requirements?

The Difference Between A Mission And A Vision

Here's a good definition of the difference between a mission and a vision by leadership book authors George Bradt, Jayme A. Check and Jorge Pedraza:

• Mission - A mission guides what people do every day. It informs what roles need to exist in the organization.
• Vision - A vision is the picture of future success. It helps define areas where the organization needs to be best in class and helps keep everyone aware of the essence of the company.